An Interactive Showstopper for a Market Leader

For Electra Mining Africa 2024, we elevated Tru-Trac’s exhibition presence by completely reimagining their stand. Rather than repeat the standard setup, we rebuilt from the ground up, delivering a bold, interactive, and high-impact space that reflected Tru-Trac’s leadership in conveyor belt tracking and protection systems.

Designed as both a showpiece and a showstopper, the stand combined cutting-edge visuals, live product displays, and hands-on demo zones to draw visitors in and keep them engaged. Every element—from lighting and structure to branding and layout was curated to create maximum impact on a busy showroom floor.

Key features included:

• Large-scale LED screens for live product footage and animated infographics
• Fully interactive product displays, allowing visitors to experience Tru-Trac solutions in action
• Modular display systems showcasing belt trackers, scales, and safety products
• Strategic signage and messaging to quickly communicate product benefits
• Clean industrial design using red, grey, and black to reinforce brand strength and trust
• A spacious, welcoming layout that encouraged conversation and exploration

The result? A stand that didn’t just represent Tru-Trac, it embodied the innovation, performance, and confidence that defines the brand. It became a true destination on the expo floor and left a lasting impression on everyone who visited.